A detail-oriented and innovative thinker, Romina works with startup founders, small businesses & brands to help them achieve their business goals and deliver key strategic projects across web, email & beyond.

From selecting the most suitable website architecture for your business to formulating effective CRM & CRO strategies, Romina ensures that every element of your digital presence is finely tuned to resonate with your target audience.

A detail-oriented and innovative thinker, Romina works with startup founders, small businesses & brands to help them achieve their business goals and deliver key strategic projects across web, email & beyond.

From selecting the most suitable website architecture for your business to formulating effective CRM & CRO strategies, Romina ensures that every element of your digital presence is finely tuned to resonate with your target audience.

A detail-oriented and innovative thinker, Romina works with startup founders, small business' & brands to help them achieve their business goals and deliver key strategic projects across web, email & beyond.

From selecting the most suitable website architecture for your business to formulating effective CRM & CRO strategies, Romina ensures that every element of your digital presence is finely tuned to resonate with your target audience.

Services

Web Strategy

Web Strategy

Email Marketing

Email Marketing

Content Planning

Content Planning

CRO Strategy

CRO Strategy

User Experience

User Experience

Services

Web Strategy

Email Marketing

Content Planning

CRO Strategy

User Experience

Services

Web Strategy

Web Strategy

Email Marketing

Email Marketing

Content Planning

Content Planning

CRO Strategy

CRO Strategy

User Experience

User Experience

Web Strategy

My web process includes delving deeply into your brand's essence, recent market trends, and the psychological profiles of your audience. I help optimise websites for e-commerce brands, small business and startups.

Having adapted to the many changes in Shopify over the years, I have comprehensive knowledge of the platform's capabilities. I create and manage Shopify websites that are both functional and enjoyable, enhancing customer interaction and boosting conversion rates. Services include:

  • Website Launch Setup

  • Domain Hosting Setup

  • Theme Customisation

  • Payment Gateway Integration

  • CRM Email Integration

  • Delivery & Shipping Integration

  • Pop-Up & Lead Generation Tools

  • Product Creation & Bulk Upload

  • Product Merchandising

  • Shopify App Setup (Referrals, Loyalty etc)

  • A/B Testing

Email Marketing

Email marketing is still one of the best ways to reach and engage with your audience, which often leads to higher CVR compared to other channels. Repeat customers, in particular, drive the most organic conversions.

My aim is to help strengthen customer relationships, enhance retention, and boost sales growth through proven CRM best practices, strategies, and optimised email flows. Services include:

  • CRM Strategy & Campaign Planning

  • Email Newsletter Re-Design

  • Weekly & Monthly Email Campaigns

  • Cross-sell & Upsell Campaigns

  • Event-Triggered Flows

  • Email Flow Setup & Management incl. Welcome, Abandoned, Post-Purchase etc

  • Customer Segmentation & Target Lists

  • Content Personalisation

  • Email Deliverability Optimisation

  • Customer Journey Mapping

  • Loyalty Program & Reviews Integration

Content Planning

I specialise in developing comprehensive content plans that align with your business objectives and resonate with your target audience. This includes crafting a strategic editorial calendar, producing engaging and relevant content, and ensuring consistent messaging across all owned channels to build strong brand loyalty and engagement.

CRO Strategy

My CRO approach involves a thorough examination of your brand's unique attributes and user behaviour. My expertise includes detailed data analysis, A/B testing, user behavior tracking, and providing strategic recommendations to boost conversion rates and maximize your return on investment.


My CRO approach involves a thorough examination of your brand's unique attributes and user behaviour. My expertise includes detailed data analysis, A/B testing, user behavior tracking, and providing strategic recommendations to boost conversion rates and maximize your return on investment.

User Experience

My process is grounded ensuring the overall user experience of your website is meaningful and relevant to your users from when they arrive to when they exit. This may include optimising navigation, mega-menus, product collection, product pages to cart and checkout. The goal is to remove all friction points for your user, making a seamless and efficient user experience that they enjoy. UX is crucial in ensuring that customers find value in what you're offering.

MY CORE BELIEFS

01. Dynamic

02. Data-driven

03. Dedicated

I thrive on embracing change and innovation, ensuring your e-commerce and marketing strategies are always fresh, adaptable, and ahead of the curve. My dynamic approach means I continuously evolve with industry trends, providing you with cutting-edge solutions that resonate with your audience and drive results.

Every action I take is backed by thorough data analysis and research. By leveraging robust metrics and insights, I create strategies that are not just innovative but also grounded in proven performance. This data-driven approach ensures that every campaign is optimized for maximum impact and measurable success.

I am committed to delivering personalized, attentive service and going the extra mile to meet and exceed your expectations. My dedication to your goals ensures that every project receives the focus and care it deserves, resulting in outcomes that drive your business forward.

01. Dynamic

02. Data-driven

03. Dedicated

I thrive on embracing change and innovation, ensuring your e-commerce and marketing strategies are always fresh, adaptable, and ahead of the curve. My dynamic approach means I continuously evolve with industry trends, providing you with cutting-edge solutions that resonate with your audience and drive results.

Every action I take is backed by thorough data analysis and research. By leveraging robust metrics and insights, I create strategies that are not just innovative but also grounded in proven performance. This data-driven approach ensures that every campaign is optimized for maximum impact and measurable success.

I am committed to delivering personalized, attentive service and going the extra mile to meet and exceed your expectations. My dedication to your goals ensures that every project receives the focus and care it deserves, resulting in outcomes that drive your business forward.

01. Dynamic

02. Data-driven

03. Dedicated

I thrive on embracing change and innovation, ensuring your e-commerce and marketing strategies are always fresh, adaptable, and ahead of the curve. My dynamic approach means I continuously evolve with industry trends, providing you with cutting-edge solutions that resonate with your audience and drive results.

Every action I take is backed by thorough data analysis and research. By leveraging robust metrics and insights, I create strategies that are not just innovative but also grounded in proven performance. This data-driven approach ensures that every campaign is optimized for maximum impact and measurable success.

I am committed to delivering personalized, attentive service and going the extra mile to meet and exceed your expectations. My dedication to your goals ensures that every project receives the focus and care it deserves, resulting in outcomes that drive your business forward.

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