Web Strategy
My web process includes delving deeply into your brand's essence, recent market trends, and the psychological profiles of your audience. I help optimise websites for e-commerce brands, small business and startups.
Having adapted to the many changes in Shopify over the years, I have comprehensive knowledge of the platform's capabilities. I create and manage Shopify websites that are both functional and enjoyable, enhancing customer interaction and boosting conversion rates. Services include:
Website Launch Setup
Domain Hosting Setup
Theme Customisation
Payment Gateway Integration
CRM Email Integration
Delivery & Shipping Integration
Pop-Up & Lead Generation Tools
Product Creation & Bulk Upload
Product Merchandising
Shopify App Setup (Referrals, Loyalty etc)
A/B Testing
Email Marketing
Email marketing is still one of the best ways to reach and engage with your audience, which often leads to higher CVR compared to other channels. Repeat customers, in particular, drive the most organic conversions.
My aim is to help strengthen customer relationships, enhance retention, and boost sales growth through proven CRM best practices, strategies, and optimised email flows. Services include:
CRM Strategy & Campaign Planning
Email Newsletter Re-Design
Weekly & Monthly Email Campaigns
Cross-sell & Upsell Campaigns
Event-Triggered Flows
Email Flow Setup & Management incl. Welcome, Abandoned, Post-Purchase etc
Customer Segmentation & Target Lists
Content Personalisation
Email Deliverability Optimisation
Customer Journey Mapping
Loyalty Program & Reviews Integration
Content Planning
I specialise in developing comprehensive content plans that align with your business objectives and resonate with your target audience. This includes crafting a strategic editorial calendar, producing engaging and relevant content, and ensuring consistent messaging across all owned channels to build strong brand loyalty and engagement.
CRO Strategy
User Experience
My process is grounded ensuring the overall user experience of your website is meaningful and relevant to your users from when they arrive to when they exit. This may include optimising navigation, mega-menus, product collection, product pages to cart and checkout. The goal is to remove all friction points for your user, making a seamless and efficient user experience that they enjoy. UX is crucial in ensuring that customers find value in what you're offering.
MY CORE BELIEFS
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